Brazil Digital Signage Market (2014-2019): Market Forecast by Display Screen, Display Size, Software, Media Player, Applications and Regions.

Digital signage systems comprises - display screens, media players and software. Digital signage systems have emerged as smart communication tool for promoting various products and services. These systems are deployed in both indoor and outdoor applications, depending upon the target audience.

The report, “Brazil Digital Signage Market”, covers digital signage market by technologies; by components (display, media player & software), by display size (<32”, 32 – 40”, 40 – 50”, 50 – 60”, 60 – 70”, 70” & Above); by regions (South East, South, Center-West, and Rest of Brazil) and by applications (Indoor and Outdoor).

Key Highlights of the Report

1. Market dynamics including drivers, restraints, opportunity for Brazil Digital Signage Market.
2. Historical market revenue trends for Brazil Digital Signage Market, 2011 – 2013 ($ Million).
3. Historical market volume trends for Brazil Digital Signage Market, 2011 – 2013 (Units).
4. Market Volume and Revenue Forecast and Estimations by technologies, until 2019.
5. Market Volume and Revenue Forecast and Estimations by applications, until 2019.
6. Market Volume and Revenue Trends and Forecast by regions, until 2019.
7. Market Volume and Revenue Trends and Forecast by display size, until 2019.
8. Market Revenue Trends and Forecast by Component, until 2019.
9. Existing market trends and challenges.
10. Overview of value chain.
11. Porter’s Five Forces Analysis.
12. Pricing Trend.

TABLE OF CONTENTS
1 EXECUTIVE SUMMARY
2 INTRODUCTION
2.1 KEY HIGHLIGHTS OF THE REPORT
2.2 REPORT DESCRIPTION
2.3 MARKETS COVERED
2.4 ASSUMPTIONS AND METHODOLOGY
2.5 TABLE OF ACRONYMS
3 MARKET OVERVIEW
3.1 DIGITAL SIGNAGE
3.2 BENEFITS/ADVANTAGES OF DIGITAL SIGNAGE
3.3 DIGITAL SIGNAGE: ECOSYSTEM
3.4 INDUSTRY LIFECYCLE
3.5 VALUE CHAIN
3.6 MARKET DYNAMICS
3.6.1 MARKET DYNAMICS – IMPACT ANALYSIS
3.6.2 DRIVERS
3.6.2.1 GROWING ADVERTISING EXPENDITURE
3.6.2.2 DECLINING PRICE TREND
3.6.2.3 IMPROVING INFRASTRUCTURE AND URBANIZATION
3.6.2.4 TIME AND COST EFFICIENT
3.6.3 RESTRAINTS
3.6.3.1 HIGH CAPITAL COST
3.6.3.2 POWER AND MAINTENANCE ISSUES
3.6.4 OPPORTUNITY
3.6.4.1 DIGITAL MOVIE SCREENS
3.6.4.2 BIOMETRIC RECOGNITION IN DIGITAL SIGNAGE
3.6.5 TRENDS
3.6.5.1 INCREASING EFFORTS TOWARDS CUSTOMER ENGAGEMENT
3.6.5.2 CLOUD BASED DIGITAL SIGNAGE
3.6.5.3 VIDEO WALL
3.6.6 DIGITAL SIGNAGE SOLUTION
3.6.7 DIGITAL SIGNAGE SYSTEM PRICE TREND
3.6.7.1 UP TO 32” DISPLAY
3.6.7.2 32 - 40” DISPLAY
3.6.7.350” DISPLAY 40 -
3.6.7.4 50 - 60” DISPLAY
3.6.7.5 60 - 70” DISPLAY
3.6.7.6 ABOVE 70” DISPLAY
3.6.8 GLOBAL DIGITAL SIGNAGE SYSTEM MARKET
3.6.9 BRAZIL DIGITAL SIGNAGE SYSTEM MARKET
3.6.9.1 MARKET FORECAST BY SEGMENT
3.6.9.1.1 FORECAST BY TECHNOLOGY
3.6.9.1.2 FORECAST BY SCREEN SIZE
3.6.9.1.3 FORECAST BY APPLICATION
3.6.9.1.4 FORECAST BY REGION
3.6.9.2 MARKET SHARE BY SEGMENT
3.6.9.2.1 MARKET SHARE BY TECHNOLOGY
3.6.9.2.2 MARKET SHARE BY SCREEN SIZE
3.6.9.2.3 MARKET SHARE BY APPLICATION
3.6.9.2.4 MARKET SHARE BY REGION
3.6.10 PORTER’S ANALYSIS
4 MARKET BY TECHNOLOGIES
4.1 INTRODUCTION
4.2 LCD TECHNOLOGY
4.3 LED TECHNOLOGY
4.4 PLASMA TECHNOLOGY
5 MARKET BY SCREEN SIZES
5.1 INTRODUCTION
5.2 <32” DISPLAY
5.3 32 - 40” DISPLAY
5.4 40 - 50” DISPLAY
5.5 50 - 60” DISPLAY
5.6 60 - 70” DISPLAY
5.7 ABOVE 70” DISPLAY
6 MARKET BY APPLICATIONS
6.1 INTRODUCTION
6.2 INDOOR
6.3 OUTDOOR
7 MARKET BY REGIONs
7.1 INTRODUCTION
7.2 SOUTH-EAST BRAZIL
7.3 SOUTH BRAZIL
7.4 CENTER-WEST BRAZIL
7.5 REST OF BRAZIL
8 MARKET BY COMPONENTs
8.1 INTRODUCTION
8.2 DISPLAY
8.3 MEDIA PLAYER
8.4 SOFTWARE
9 MARKET OUTLOOK

LIST OF FIGURES

FIGURE 1 BRAZIL DIGITAL SIGNAGE SYSTEM MARKET REVENUE, 2011 -2019 ($ MN)
FIGURE 2 BRAZIL DIGITAL SIGNAGE SYSTEM MARKET VOLUME, 2011 -2019 (UNITS)
FIGURE 3 DIGITAL SIGNAGE SYSTEM REVENUE SHARE, BY TECHNOLOGY (2014)
FIGURE 4 DIGITAL SIGNAGE SYSTEM REVENUE SHARE, BY SCREEN SIZE (2014)
FIGURE 5 DIGITAL SIGNAGE SYSTEM REVENUE SHARE, BY APPLICATION (2014)
FIGURE 6 DIGITAL SIGNAGE SYSTEM REVENUE SHARE, BY REGION (2014)
FIGURE 7 ECOSYSTEM: DIGITAL SIGNAGE
FIGURE 8 INDUSTRY LIFE CYCLE
FIGURE 9 VALUE CHAIN
FIGURE 10 BRAZIL: ADVERTISEMENT EXPENDITURE, 2004 – 2013 ($ MILLION)
FIGURE 11 DIGITAL SIGNAGE SYSTEM AVERAGE PRICE TREND, 2011 – 2019 ($)
FIGURE 12 SHARE OF DISPLAY IN TOTAL SYSTEM PRICE BY TECHNOLOGY, BY SIZE (2013)
FIGURE 13 UP TO 32” DISPLAY DIGITAL SIGNAGE SYSTEM PRICE TREND, 2011 – 2019 ($)
FIGURE 14 32 - 40” DISPLAY DIGITAL SIGNAGE SYSTEM PRICE TREND, 2011 – 2019 ($)
FIGURE 15 40 - 50” DISPLAY DIGITAL SIGNAGE SYSTEM PRICE TREND, 2011 – 2019 ($)
FIGURE 16 50 - 60” DISPLAY DIGITAL SIGNAGE SYSTEM PRICE TREND, 2011 – 2019 ($)
FIGURE 17 60 - 70” DISPLAY DIGITAL SIGNAGE SYSTEM PRICE TREND, 2011 – 2019 ($)
FIGURE 18 ABOVE 70” DISPLAY DIGITAL SIGNAGE SYSTEM PRICE TREND, 2011– 2019 ($)
FIGURE 19 GLOBAL DIGITAL SIGNAGE MARKET, 2011 – 2019 ($ BILLION)
FIGURE 20 BRAZIL DIGITAL SIGNAGE SYSTEM MARKET, 2011 – 2019
FIGURE 21 DIGITAL SIGNAGE SYSTEM MARKET VOLUME, BY TECHNOLOGY 2011 – 2019
FIGURE 22 DIGITAL SIGNAGE SYSTEM MARKET VOLUME, BY SIZE 2011 – 2019
FIGURE 23 DIGITAL SIGNAGE SYSTEM MARKET VOLUME, BY APPLICATION 2011 – 2019
FIGURE 24 DIGITAL SIGNAGE SYSTEM MARKET VOLUME, BY REGION 2011 - 2019
FIGURE 25 DIGITAL SIGNAGE SYSTEM REVENUE, BY TECHNOLOGY 2011 – 2019
FIGURE 26 DIGITAL SIGNAGE SYSTEM REVENUE, BY SIZE 2011 – 2019
FIGURE 27 DIGITAL SIGNAGE SYSTEM REVENUE, BY APPLICATION 2011 – 2019
FIGURE 28 DIGITAL SIGNAGE SYSTEM REVENUE, BY REGION 2011 – 2019
FIGURE 29 DIGITAL SIGNAGE SYSTEM VOLUME SHARE, BY TECHNOLOGY (2013)
FIGURE 30 DIGITAL SIGNAGE SYSTEM REVENUE SHARE, BY TECHNOLOGY (2013)
FIGURE 31 DIGITAL SIGNAGE SYSTEM VOLUME SHARE, BY SIZE (2013)
FIGURE 32 DIGITAL SIGNAGE SYSTEM REVENUE SHARE, BY SIZE (2013)
FIGURE 33 DIGITAL SIGNAGE SYSTEM VOLUME SHARE, BY APPLICATION (2013)
FIGURE 34 DIGITAL SIGNAGE SYSTEM REVENUE SHARE, BY APPLICATION (2013)
FIGURE 35 DIGITAL SIGNAGE SYSTEM VOLUME SHARE, BY REGION (2013)
FIGURE 36 DIGITAL SIGNAGE SYSTEM REVENUE SHARE, BY REGION (2013)
FIGURE 37 PORTER’S MODEL
FIGURE 38 DIGITAL SIGNAGE MARKET VOLUME SHARE, BY TECHNOLOGY 2011 – 2019
FIGURE 39 DIGITAL SIGNAGE MARKET REVENUE SHARE, BY TECHNOLOGY 2011 – 2019
FIGURE 40 LCD DIGITAL SIGNAGE MARKET VOLUME, 2011 – 2019 (UNITS)
FIGURE 41 LCD DIGITAL SIGNAGE MARKET REVENUE, 2011 – 2019 ($ MILLION)
FIGURE 42 LED DIGITAL SIGNAGE MARKET VOLUME, 2011 – 2019 (UNITS)
FIGURE 43 LED DIGITAL SIGNAGE MARKET REVENUE, 2011 – 2019 ($ MILLION)
FIGURE 44 PLASMA DIGITAL SIGNAGE MARKET VOLUME, 2011 – 2019 (UNITS)
FIGURE 45 PLASMA DIGITAL SIGNAGE MARKET REVENUE, 2011 – 2019 ($ MILLION)
FIGURE 46 DIGITAL SIGNAGE MARKET VOLUME SHARE, BY SIZE 2011 – 2019
FIGURE 47 DIGITAL SIGNAGE MARKET REVENUE SHARE, BY SIZE 2011 – 2019
FIGURE 48 <32” DIGITAL SIGNAGE MARKET VOLUME, 2011 – 2019 (UNITS)
FIGURE 49 <32” DIGITAL SIGNAGE MARKET REVENUE, 2011 – 2019 ($ MILLION)
FIGURE 50 32 – 40” DIGITAL SIGNAGE MARKET VOLUME, 2011 – 2019 (UNITS)
FIGURE 51 32 - 40” DIGITAL SIGNAGE MARKET REVENUE, 2011 – 2019 ($ MILLION)
FIGURE 52 40 – 50” DIGITAL SIGNAGE MARKET VOLUME, 2011 – 2019 (UNITS)
FIGURE 53 40 - 50” DIGITAL SIGNAGE MARKET REVENUE, 2011 – 2019 ($ MILLION)
FIGURE 54 50 – 60” DIGITAL SIGNAGE MARKET VOLUME, 2011 – 2019 (UNITS)
FIGURE 55 50 - 60” DIGITAL SIGNAGE MARKET REVENUE, 2011 – 2019 ($ MILLION)
FIGURE 56 60 – 70” DIGITAL SIGNAGE MARKET VOLUME, 2011 – 2019 (UNITS)
FIGURE 57 60 - 70” DIGITAL SIGNAGE MARKET REVENUE, 2011 – 2019 ($ MILLION)
FIGURE 58 >70” DIGITAL SIGNAGE MARKET VOLUME, 2011 – 2019 (UNITS)
FIGURE 59 >70” DIGITAL SIGNAGE MARKET REVENUE, 2011 – 2019 ($ MILLION)
FIGURE 60 DIGITAL SIGNAGE MARKET VOLUME SHARE, BY APPLICATION 2011 – 2019
FIGURE 61 DIGITAL SIGNAGE MARKET REVENUE SHARE, BY APPLICATION 2011 – 2019
FIGURE 62 INDOOR DIGITAL SIGNAGE MARKET VOLUME, 2011 – 2019 (UNITS)
FIGURE 63 INDOOR DIGITAL SIGNAGE MARKET REVENUE, 2011 – 2019 ($ MILLION)
FIGURE 64 OUTDOOR DIGITAL SIGNAGE MARKET VOLUME, 2011 – 2019 (UNITS)
FIGURE 65 OUTDOOR DIGITAL SIGNAGE MARKET REVENUE, 2011 – 2019 ($ MILLION)
FIGURE 66 DIGITAL SIGNAGE MARKET VOLUME SHARE, BY REGION 2011 – 2019
FIGURE 67 DIGITAL SIGNAGE MARKET REVENUE SHARE, BY REGION 2011 – 2019
FIGURE 68 SOUTH-EAST BRAZIL DIGITAL SIGNAGE VOLUME, 2011 – 2019 (UNITS)
FIGURE 69 SOUTH-EAST BRAZIL DIGITAL SIGNAGE REVENUE, 2011 – 2019 ($ MILLION)
FIGURE 70 SOUTH BRAZIL DIGITAL SIGNAGE VOLUME, 2011 – 2019 (UNITS)
FIGURE 71 SOUTH BRAZIL DIGITAL SIGNAGE REVENUE, 2011 – 2019 ($ MILLION)
FIGURE 72 CENTER-WEST BRAZIL DIGITAL SIGNAGE VOLUME, 2011 – 2019 (UNITS)
FIGURE 73 CENTER-WEST BRAZIL DIGITAL SIGNAGE REVENUE, 2011 – 2019 ($ MILLION)
FIGURE 74 REST OF BRAZIL DIGITAL SIGNAGE VOLUME, 2011 – 2019 (UNITS)
FIGURE 75 REST OF BRAZIL DIGITAL SIGNAGE REVENUE, 2011 – 2019 ($ MILLION)
FIGURE 76 DIGITAL SIGNAGE SYSTEM REVENUE SHARE, BY COMPONENT (2013)
FIGURE 77 DIGITAL SIGNAGE MARKET BY DISPLAY COMPONENT, 2011- 2019 ($ MN)
FIGURE 78 DIGITAL SIGNAGE MARKET BY PLAYER COMPONENT, 2011- 2019 ($ MN)
FIGURE 79 DIGITAL SIGNAGE MARKET BY SOFTWARE COMPONENT, 2011- 2019 ($ MN)

LIST OF TABLES

TABLE 1 MARKETS COVERED
TABLE 2 TABLE OF ACRONYMS
TABLE 3 BRAZIL DIGITAL SIGNAGE VOLUME, BY TECHNOLOGIES, 2011 – 2019 (UNITS)
TABLE 4 BRAZIL DIGITAL SIGNAGE REVENUE, BY TECHNOLOGIES, 2011 – 2019 ($ MN)
TABLE 5 BRAZIL DIGITAL SIGNAGE VOLUME, BY SCREEN SIZES, 2011 – 2019 (UNITS)
TABLE 6 BRAZIL DIGITAL SIGNAGE REVENUE, BY SCREEN SIZES, 2011 – 2019 ($ MN)
TABLE 7 BRAZIL DIGITAL SIGNAGE VOLUME, BY APPLICATIONS, 2011 – 2019 (UNITS)
TABLE 8 BRAZIL DIGITAL SIGNAGE REVENUE, BY APPLICATIONS, 2011 – 2019 ($ MN)
TABLE 9 BRAZIL DIGITAL SIGNAGE VOLUME, BY REGIONS, 2011 – 2019 (UNITS)
TABLE 10 BRAZIL DIGITAL SIGNAGE REVENUE, BY REGIONS, 2011 – 2019 ($ MILLION)
TABLE 11 DIGITAL SIGNAGE MARKET REVENUE, BY COMPONENTS, 2011 –2019 ($ MN)

Summary

Digital signage systems are gaining much attention in recent times from retailers, corporates, government and private institutions, educational institutes, advertising and marketing agencies, defense and police departments, airport authorities, and other businesses for promoting various products & services and sharing information using latest technologies of graphics and animation. Brazil is emerging as one of the key growing countries in global digital signage market. Factors such as rising infrastructure, growing retail industry, increasing advertisement expenditure, urbanization trend, upcoming world sporting events such as FIFA and Olympics, and benefits such as cost and time saving, effective communication and improved customer engagement have led for the growth of digital signage systems in Brazilian market.

Brazil’s digital signage system market is projected to reach $865 million in 2019, at a CAGR of 21.3% from 2014 to 2019. In Brazilian market, display screens have generated majority of the market revenues, where displays screens with size between 40 to 50 inches have captured major share of the pie.

Further in display segment, LCD screens have dominated the market due to their low cost; however, in the forecast period, LED screens are expected to grow at higher rate on account of better picture quality and performance. In the coming years, cloud based computing systems and featuring video content through video wall are expected to emerge as key trends of the market.

In the country, south-eastern and southern regions are playing vital role for the growth of digital signage systems. Some of the key players in the market include - Scala, Signagelive, Omnivex, RMG Networks, Brightsign, AOpen and Firstvie, LG, Samsung and NEC.

Digital Signage Systems: Taking Visual Displays to Next Level in Advertisement, Promotion, and Information Presentation in Brazil

Digital signage systems primarily uses display screens, media players, content management systems and media player software to display dynamic or static visual content in indoor or outdoor environment. Existing firm economic conditions in Brazil, along with improving infrastructure, rising disposable income, retail expenditure, urbanization trend, upcoming world sporting events such as FIFA and Olympics, and benefits such as cost and time saving, effective communication, improved customer engagement, and increasing advertising expenditure have set the platform for promising growth of digital signage systems in Brazilian market. According to 6Wresearch, Brazil digital signage system market is projected to reach $865 million in 2019, at a CAGR of 21.3%, during 2014-19.

Upcoming trends witnessed in the market are namely, cloud based computing systems and featuring video content through video wall. These trends are at nascent conditions at the moment in the market and with changing market dynamics, the aforementioned trends are likely to pick up at greater pace during the forecast period.

However, certain issues such as high maintenance cost, high power consumption and high initial investments are visible in the market. With the advancement in the technologies, integration of biometrics with digital signage systems and digitization of box office screens is expected over the next five years.

Amongst all key components, displays accounts for majority of the market share, which is expected to lead in the forecast period as well. Growing demand for LED displays is emerging as a key trend in the display market. In Brazil, displays with size ranging between 40 to 50 inches are predominantly used. However, in the coming years, displays with higher size are anticipated to occupy special place in the market.

In Brazil digital signage market, key players in software market include - Scala, Signagelive, and Omnivex; HP, IBM, and Intel in servers; RMG Networks, Brightsign and others in networking, AOpen and Firstview in media players; LG, Samsung and NEC in display screens.

The digital signage systems utilize three types of display technologies namely LCD, LED, and Plasma. The report, Brazil digital signage market segments digital signage system market by technologies ; by regions such as South East, South, Center-West, and Rest of Brazil; by display size such as <32”, 32 – 40”, 40 – 50”, 50 – 60”, 60 – 70”, 70” & above; by applications such as Indoor and Outdoor, and provides their market trends and forecast in terms of volume (units) and revenue ($ Million) from the year 2011 to 2019 with CAGR projected from the year 2014 to 2019.

The report provides revenue trend and forecast by components such as display screens, software, and media player from the year 2011 to 2019 along with CAGR projected from the year 2014 to 2019. Additionally, the report also provides market dynamics, pricing information and current trends in Brazil digital signage system market. 

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